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Artificial Intelligence (AI) is one of the most powerful tools available to the public. It leverages the information of millions of users and contributors, constantly learns based on the queries and questions it receives and translates all that data into composed results. It’s a digital genie, but is that genie ready to be let out of the bottle when it comes to fund marketing?
The short answer is no, and there are 4 reasons why AI is not worth the hassle or investment yet.
At present, AI lacks the finesse to represent funds properly and presents too many forms of liability. What a fund might save in cost for content creation and design it will likely have to spend on copyeditors and lawyers, and in the end the result will not be expert quality. Doing the work in-house or leveraging a professional agency will produce a better result long-term and prove to be worth the investment.
Disclaimer: It is only a matter of time before AI is optimized in a manner that addresses some, if not all, of its shortcomings. For that reason, we intend to follow up on this topic to help determine if and when AI for fund-marketing is viable.