Branding Services

The fund marketplace may be a vast and diverse arena, but every manager knows it it isn’t an “if you build it, they will come” industry. Without a strong brand and unique position in the marketplace, gathering investors is a chore, and maintaining them even more so. That means a recognizable logo, enticing content, a story to sell, and easy means of access to fund information are vital for success.

how it works

Our goal is to help managers establish their funds in the marketplace and empower better investment relationships. Managers can and often do walk into a room with nothing but their monthly performance synopsis, a fact sheet, and developed documents, but what happens to the conversation once you leave? How do current investors keep up with the fund between your timely emails? How do potential investors learn more about your fund on their own? How are people going to organically discover your fund and approach you?

Fifth Rock’s suite of custom branding solutions are meant to keep the conversation about your fund going by helping establish your fund’s place in the market. More than that though, we ensure your fund has all the necessary branding tools to sell itself and provide investors the opportunity to self-serve.

Fifth Rock puts more than 50 combined years of branding and marketing experience to work by building custom branding packages tailored to the needs of each manager and fund. Each solution we offer can also be implemented independently, in combination with each other, or in tandem with our distribution and development services. Best of all, the every branding solution we offer is entirely white-label, ensuring that your fund’s identity and presence is impacted only by your own efforts and actions.